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Discovering the Future of Cybersecurity at Rubrik Forward 2024



Rubrik Forward 2024 was a remarkable event that brought together industry leaders, innovators, and experts to discuss the future of cyber resilience, data security, and technological advancements. The event featured insightful keynotes, groundbreaking product announcements, and strategic discussions.



Elevating Cyber Resilience


The event kicked off with a powerful keynote by CEO Bipul Sinha, who discussed the criticality of cyber resilience in today’s digital landscape. Sinha celebrated Rubrik’s decade-long journey, emphasizing how the company has made cyber resilience a board-level imperative. He highlighted Rubrik's strategic pivots towards security without forsaking its roots in backup and recovery, showcasing the latest innovations and strategic investments such as:


  • Cloud Technology: Enhancements to support seamless cloud integration and management

  • Unstructured Data Protection: New measures to secure and manage unstructured data

  • AI-driven Defense Mechanisms: Introduction of AI technologies for proactive threat detection and defense



Breakout Sessions

Driving Impact for Cyber Resiliency


The first breakout session focused into the essentials of cyber preparedness and the importance of quick incident response times. It discussed how backup data can be a rich source of security intelligence. This highlighted:


  • Continuous Data Monitoring: Techniques for monitoring data for ransomware and indicators of compromise

  • Proactive Malware Detection: Utilizing threat intelligence to detect malware before it causes damage


Rubrik’s latest enhancements were showcased, offering tools to utilize threat intelligence for improved cyber resiliency.



Data Security Strategies for the Evolving Threat Landscape


This session addressed the growing concern of malicious insiders and compromised credentials which includes:


  • Privileged Access Abuse: The rise of data breaches due to stolen credentials

  • Comprehensive Data Security: Strategies to locate and secure sensitive data across hybrid, multi-cloud, SaaS, and on-premises environments


The session also featured customer stories that demonstrated successful data security strategies using Rubrik DSPM, providing practical insights for attendees.



Defend Against Critical Data Attacks with Rubrik & CrowdStrike



  • Challenges in Detecting Critical Data Attacks: The current landscape of data security threats.

  • Unified Threat Detection: Integration of CrowdStrike's Falcon Platform with Rubrik Security Cloud for enhanced threat detection and response.

  • Practical Setup Guidance: Steps to integrate these powerful platforms for improved security outcomes.



Generative AI in Cybersecurity (Ruby)


Generative AI is transforming the cyber security landscape, and Rubrik is at the forefront with its AI companion, Ruby. This demonstrated:


  • Automated Threat Resolution: How Ruby automates the threat resolution process.

  • Data Restoration Integrity: Ensuring data integrity during restoration.


Ruby simplifies operational complexity, offers concrete recommendations, and provides visibility in ambiguous situations, making it a valuable tool for security and IT operators.



Special Keynote with Jeremy Renner


The event was capped off by an inspiring keynote from two-time Academy Award nominee Jeremy Renner, widely recognized for his roles in acclaimed films such as "The Hurt Locker," "The Town," "Mission Impossible-Ghost Protocol," and "The Bourne Legacy," as well as for his portrayal of "Hawkeye" in the Marvel Cinematic Universe.


Renner captivated the audience with his personal career journey, sharing behind-the-scenes insights into his experiences working with CGI in Marvel movies. He shared the importance of resilience and the determination to overcome failures, offering practical advice on how to keep pushing forward despite obstacles. Renner also highlighted his philanthropic efforts, particularly through his docuseries "Rennervations," which showcases his dedication to giving back to communities around the world. His stories of on-screen action and real-life heroism provided a fitting and motivational conversation on Rubrik Forward 2024.



Service IT+ and Rubrik: A Partnership for Excellence


As Rubrik Forward 2024 highlights the latest advancements in cyber resilience and data security, Service IT+ is proud to be at the forefront of this innovation as a trusted partner of Rubrik.


Service IT+ is deeply committed to delivering services with excellence, ensuring that our clients are equipped with the most advanced solutions to elevate their businesses. By partnering with Rubrik, we offer cutting-edge technologies partnered with our dedication to cyber resilience that helps organizations not only survive but thrive in the face of evolving cyber threats.


Our goal is to empower businesses to achieve unparalleled levels of data protection and operational efficiency, making a significant impact on their overall success.


Rubrik Forward 2024 was a testament to Rubrik’s commitment to advancing data security and cyber resilience. With a focus on innovation, Service IT+ is honored to be part of this journey, dedicated to delivering excellence and elevating businesses through superior cybersecurity solutions.

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